Article by Blooloop.com
Then developer Tony DiFruscio bought a 114-acre site complete with a retirement village in Canada, his vision was to transform it into a revolutionary active lifestyle community. So he turned, not to a conventional architect, but to global entertainment design specialists, FORREC Ltd.
Hiring a company primarily known for its cutting-edge work for theme parks and attractions might not seem an obvious choice. Blooloop spoke with Steven Rhys, Executive Vice President of FORREC, Ltd and NovaCare CEO Tony DiFruscio about how thematic design and storytelling is redefining retirement living.
The St Elizabeth Village project, located in Hamilton, Ontario, involves revitalising existing buildings, building a further 3, 000 homes and creating communal amenities. The development will be threaded through with thematic storylines that tap into local history and provide a connection with small-town Ontario’s past.
“When the St Elizabeth Village property came up, we jumped at the opportunity, and had a vision of building on what had been done to create a real community that goes beyond just having retired people in the same place.”
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